MY BEST YEAR YET
redefining what the
new breed of ceo is,
on my road to achieving
the ASPIRATIONS of the
company and building
it into its STRONGEST
form yet.
HOW I SHOW UP
Enterprise leadership
Critical Thinker
Future Visioner
Bold Ambition
To lead and inspire people to be the best that they can be
MY goals
To build a high performing Team that significantly grows shareholder value for the future.
To be part of a Company that is making a positive impact (socially, culturally or physically) in the world.
To join a Company that must transform to remain relevant with its customers, and at the top of its game.
To redefine what the new breed of a CEO is, through transforming Companies and Teams from good to great.
To train daily so I remain fit and healthy, to ensure I stay at my best.
I am at my best when
create ripples across new zealand and the world by UNLOCKING peoples true potential to achieve their dreams.
MY TRANSFERABLE skills
Global BUSINESS experience
In delivering Company transformations across a range of businesses and industries.
Proven senior business leader
With a natural ability to build, lead and inspire teams to realise their potential and accelerate business results.
Proven history in unleashing the power of data
With a strong marketing and commercial background.
A commercial operator THAT DELIVERS BUSINESS RESULTS
With a track record of delivering commercial results, accelerating revenue growth, and scaling businesses globally and across multiple markets and customer segments.
Successful BRAND AND COMMERCIAL marketer
With proven experience in CRM and brand building in a digital age.
Broad experience in consumer insights
Driving product and marketing development.
An experienced strategic THINKER
With the ability to envision the future.
Proven experience in Commerce
Physical, Digital, and Mobile Commerce.
ability to build and develop HIGH PERFORMING TEAMS
Strong internal and external stakeholder relationships.
Effective negotiator
With strong experience across various sectors, and a proven commercial acumen in delivering value creating agreements.
A strong communicator
With the ability to inspire and motivate through presentation delivery, within both internal and external environments.
CAREER AND EXPERIENCE
Les Mills international
Group Chief Executive Officer
‘19 – Now
BUSINESS OVERVIEW
Les Mills International has been delivering life-changing fitness experiences globally for over 50 years and is the world’s leader in group training. Over 7.5 million people move with us each week. Chosen by over 21,000 clubs/gyms around the world, taught by over 130,000 Les Mills instructors, and subscribed to by almost 500,000 direct consumers, we help people make more joyful fitness choices.
POSITION OVERVIEW
Accountability (with a brilliant team) for the company’s global leadership and stewardship of over 2000 teammates.
Working with and learning from the Founders to scale the business.
Managing a complex multi-channel (including global distributors), multi customer, digital and Live business.
Vision and strategy development - shaping the future of the fitness industry and the company.
Company alignment to the game plan (strategy) – measured by brilliant execution.
Accountable for commercial growth and customer scale globally across over 114 countries.
Development and growth of a championship winning team.
Board and industry senior stakeholder relationships.
ACCOMPLISHMENTS
Digital transformation: Alongside a brilliant team, we successfully transformed the company through Covid and repositioned it to be fit for future, delivering two of our most successful years yet.
As a team we tripled shareholder value (+300%) and the equity value of the company since joining.
As a team delivered double digit revenue growth for four out of my six years with Les Mills.
As a team delivered record revenue levels every year for six years.
Experienced 400% growth of our direct to consumer subscription business globally.
As a team grew the business into a revenue stream that is over 80% annual repeatable revenue (ARR).
With our Founder and CFO, completed a liquidity event (Private Equity) and the introduction of a new 18% shareholder including new governance structure to secure our future.
Reset the Board and the Senior Management team with an almost complete reset/hire of both as we introduced new people capability and relevant skill.
Launched our first Virtual Reality product with Meta and became the best selling VR game on the app store in '22 / '23.
Signed a global four-year deal with adidas Germany bringing together two great brands to reshape the future of the Training industry.
Les Mills International
Group Chief Marketing Officer
‘18 – ‘19
POSITION OVERVIEW
Responsible for the growth and development of thousands of customers globally as well as the global scaling of our brand.
Complete responsibility and ownership for the Les Mills marketing organisation globally. A multi-functional team of Digital, Data, Brand comms, Club and Instructor (B2B) marketing, of 100+ individuals.
Commercial responsibility for the PnL of our Direct to Consumer business Les Mills On-Demand (Now LM+)
Responsible for all customer facing activities and our Voice of the Customer program and team.
Responsible for growing our company into a global top 10 fitness brand as we embed our brand into popular culture around the world.
ACCOMPLISHMENTS
Lifted our brand awareness globally from 17th position to 12th through growing our brand strength on the global stage.
Set up our Global Development ambassador squad – a global suite of influencers to drive our brand into popular culture
Delivered double digit revenue growth with our club partners and Instructors globally, through two innovative marketing initiatives (companywide initiatives – CWI’s).
Resigned with Reebok Global and new two-year global sponsorship deal to grow brand awareness and create Training apparel and footwear.
Spark New Zealand
GM Customer and Marketing (CMO)
'15 - ‘18
BUSINESS OVERVIEW
Spark is New Zealand’s largest telecommunications and digital services company. Their purpose is to help all of New Zealand win big in a digital world.
POSITION OVERVIEW
A geographically spread team of over 300 people
Reporting to the CEO of Home, Mobile and Business. As GM of Customer & Marketing I had commercial responsibility for the Consumer and B2B Small & Medium business PnL. A $1.5B+ revenue business with millions of customers.
Business growth in a competitive and mature market, where industry conduct was paramount.
Brand leadership and positioning with an ambition to be New Zealand’s most loved brand.
Accountability with the team for a multi-million dollar ($80M+) annual marketing budget.
ACCOMPLISHMENTS
Grew our Mobile, Home Broadband, and Small and Medium Business segments revenue, year on year for three years.
Launched our brand platform of “Little can be huge” and repositioned our agency partner portfolio to ensure we had the correct capability for our future.
Signed the global partnerships agreement with Spotify and Netflix to accelerate our commercial business and reposition our brand locally.
Agreed the Spark Arena multi-year partnership as we looked to deliver elevated experiences to our customer base.
With the team we regained No.1 position in the mobile market share segment. A multi-year focus.
Reshaped the customer and marketing Voice of the customer team.
Nike (UK, Ireland)
Sr. Marketing Director
‘14 – ‘15
BUSINESS OVERVIEW
Nike is one of the strongest brands in the world and the leading athletic footwear and apparel company in the sportswear industry. With a global revenue of over $46B USD and a key focus of its growth regions of North America, Europe and China.
POSITION OVERVIEW
Complete responsibility and ownership for the UK & Ireland marketing organisation. A multi-functional team of Digital, Retail, Comms, and Categories, of 70+ individuals.
$1.5B+ USD business; Demand creation budget $80M+ USD across Digital, above and below the line. Not including sponsorship. No.1 country of global importance.
Reporting to the UK & Ireland VP/GM, and Western Europe Brand Marketing VP.
Sitting on the UK LT of 7, and the Western Europe Marketing LT.
Strategic planning and visioning of the brand strategy, and marketing activity for the country.
Full PnL ownership with a $80+ million USD budget.
ACCOMPLISHMENTS
Strong +20% YOY business revenue growth and achieved the No.1 brand ranking in the UK across all brands and industries.
Drove new innovative creative process, with our digital platforms at the centre of campaigns, leading to +70% YOY digital growth.
Drove a new CRM approach defined as “Membership services marketing”, to best measure, analyse, and maximise customers lifetime value.
Developed the NIKE100, an innovative approach to influencer and digital marketing, using Vloggers, social influencers, and leading innovative media, to drive brand engagement.
Consumer insights driven product and campaign development, central to recent product launches and consumer activations, with Air Max, Nike Free, NikexSacai.
Strong performing and empowered team, with a proven track record of delivering business results; Achieved No.1 brand team of the year award.
Proven track record of developing strong service, commercial, and brand partnerships with key external stakeholders; retailer and commercial leaders.
Nike (western europe)
Sr. Marketing Director
‘14
POSITION OVERVIEW
Responsible for Nike owned and nike.com retail and brand marketing strategy for our $1B USD Western Europe Business; Demand creation budget of $50M+ USD.
Reporting to the VP Western Europe Retail, and Western Europe Brand Marketing VP.
Sitting on the Western Europe Retail LT of 12, and the Western Europe Marketing LT of 10.
Seamless B&M and digital integration, leading to recent +50% YOY digital growth.
Innovative creative approach ensuring our retail platforms are our key brand and business drivers.
Cross functional Leadership and integration with Western Europe Territory, Digital brand, Category, Finance, Retail Brand, Sales, and Operations functions.
ACCOMPLISHMENTS
Established and set up a new organisation of +30 employees across Western Europe.
Established and empowered a high performing team to deliver business results driving retail B&M revenue growth of +15%, and digital growth of +50% YOY.
Delivered new innovative process and systems in a complex and cross functional organisation.
Delivered strong revenue growth for all new projects across the region ranging from 10% - 30%.
Nike (London)
Marketplace Director (GM)
‘12 – ‘14
POSITION OVERVIEW
Responsible for the growth and development of the UK & Ireland Marketplace’s retail portfolio with a strong focus on London, and a revenue of $300M USD.
Reporting to the UK & Ire VP/GM, and sitting on the UK LT of 7.
Creating scalable and sustainable growth and profitability for Nike and retail partners; ranging from 15%-25% YOY.
Cross functional integration with finance, RBP, sales, business/assortment planner and operations. Ability to manage cross functional projects to ensure that new MPT shops are opened on time and on budget.
Strong analytical and financial skill set with a $20M USD budget, and full PnL responsibility.
ACCOMPLISHMENTS
Delivered strong Comp revenue growth for the entire portfolio of +20%.
Proven track record in delivering positive ROI for new portfolio investments.
Delivered projects on schedule and to budget including sight location/validation, category strategy, ROI analysis and RBP support.
Proven team development with success in delivering credible business results.
Nike (UK, Ireland)
Football Marketing Director
‘10 – ‘12
POSITION OVERVIEW
Leadership, planning and successful execution of the entire Football Brand Marketing strategy for the UK and Ireland, across Brand Communications, PR, Events, Retail, and Sports Marketing functions.
Direct PnL and budget responsibility.
Responsible for the UK & Ireland Football brand team.
Drive and set the brand strategy and marketing communications for this key category. With a direct responsibility through market share.
Internal responsibility and communication through to the Global organisation.
ACCOMPLISHMENTS
Strong revenue and brand performance across the category.
Proven brand strength and revenue growth for new campaign launches.
Strong creative development and in country execution across campaigns such as “my time is now” and “write the future”.
Proven internal and external stakeholder management.
Nike (Uk, Ireland)
Sr. Retail Brand Manager
‘09 – ‘10
POSITION OVERVIEW
Strategy and campaign development for the UK/Ireland across 4 key business categories – Football, Running, Men’s & Women’s training, Action Sports.
A team of 4 direct reports responsible for Nike's retail and brand management in the UK & Ireland.
Strategic account relationship responsibilities across 2 of Nike UK largest customers.
ACCOMPLISHMENTS
Multiple brand campaigns effectively executed across retail and digital platforms.
Successful planning and (soon to be execution) of the Nike World Cup football campaign across various channels.
Effective team development.
Creative management and campaign delivery for Manchester United, Arsenal, and Aston Villa 2011 kit launch.
Nike (UK, Ireland)
Retail Brand Manager
‘08 – ‘09
POSITION OVERVIEW
Brand, category, and retail account management for the UK and Ireland for Running and Football.
Planning, executing and evaluating seasonal and long term retail targeted marketing initiatives in line with and feeding in to the Global, EMEA and UK marketing strategy.
Growing the specialist account relationship.
ACCOMPLISHMENTS
Creative management and campaign delivery for Manchester United, Arsenal, Aston Villa and Fulham 2010 kit launches.
Successful planning and execution of the largest retail marketing campaign Nike 5, across UK and Ireland.
“Black Pack” Football campaign launch at retail across 350 retailers as well as a strong online and digital activation plan.
Key relationships developed at both JJB and SDI.
Platinum retail group
Managing Director & Shareholder
‘05 – ‘08
BUSINESS OVERVIEW
Platinum Retail Group owned and operated a retail network across New Zealand. With $15+ M NZD turnover across eight retail stores selling both national and international brands, nationwide distribution networks and 50+ employees.
POSITION OVERVIEW
A multi site retailer and distributor of major international brands.
Growth, direction and strategy for the businesses.
Group general management.
Business Planning / Business Financing.
Lease negotiations, site construction management, fit-out coordination.
Business sale and acquisitions.
Human resource management.
ACCOMPLISHMENTS
Grew group revenue by 27% between 2005 and 2007.
Improved business profitability through improved systems and overall efficiencies.
Successful in building a business from “start up”
Opened 2 additional retail stores.
Improved and maintained business stock holding/stock turns
Platinum Retail Group
General Manager
‘03 – ‘05
POSITION OVERVIEW
A multi-site retailer and distributor of major international brands.
Review and development of the group business plan.
Forecasting and financial planning.
Buying and merchandise planning.
Group recruitment and team development.
Event management.
ACCOMPLISHMENTS
Grew group revenue by 35% between 2003 and 2005.
Opened additional retail stores.
Development and implementation of a business Operations Manual.
Development and implementation of an employee Sales Training program.
Platinum Retail Group
Sales / Group Area Manager
‘02 – ‘03
POSITION OVERVIEW
Multi store budgeting and forecasting.
Team management.
Recruitment and Staff training.
KPI reporting.
ACCOMPLISHMENTS
Improved measured KPI’s (conversion rates, IPS/UPT, average sale) from between 10% – 25%.
Involved in opening 1 additional retail store.
Group revenue grew by 13% between 2003 and 2005.
Reduced staff turnover and improved business culture.
Platinum Retail Group
Marketing Manager
‘01 – ‘02
POSITION OVERVIEW
Development and implementation of the group Marketing Plan.
Development of promotional activity.
Placement of promotional activity.
Development and implementation of an in house loyalty program.
ACCOMPLISHMENTS
Successful development and implementation of a in house loyalty program.
Design and implementation of a new business website
- Iron Man New Zealand, 2011, 2022
- Marathon, Tarawera 102km Trail Race, 2021
- Marathon (Prague), 2011
- Triathlon (London), 2008, 2010
- Etape du Tour, 2010
- Marathon (London), 2008
- Marathon (Auckland), 2007
- Aviation, Commercial Pilot License
Setting the bar for a new breed of leadership that is contagious,
rule breaking and aspirational
Inspiring team mates to be at their best and setting new standards for others to realise their potential. I am connecting heart to heart as we "transform" the business and reach for new heights to achieve the extraordinary as teammates.
I am creating ripples of new beginnings.
I aspire for this to be my best year yet.
realtv | Up-close-and-personal with nz's leading, visionary ceos
Business is about making good decisions. It’s about having a clear game plan and making sure that you’re communicating that game plan to your people in a way that they can ultimately find meaningful.
Les Mills chief executive Clive Ormerod is tonight's guest on Bosses Rebuilding.
Clive shares his thoughts on how to get the best out of yourself, having challenge mindset, how to build amazing team and what’s happening in the fitness industry.
Clive and I discuss the company’s 50-year history in the fitness industry, the evolution of its omnichannel offering from in-club and instructor training, to digital and VR content.
I'm a passionate human
with global experience in
transforming business, and
growing + developing teams
to achieve extraordinary
outcomes.
With a strong
digital and data, marketing
and commercial background,
and a proven track record
in delivering business and
brand results.
an ambitious and passionate self-starter who sets the bar high.
I believe attitude is a choice, and as a radical optimist with a “can do” attitude to life, I thrive on building relationships with people and helping them realise their potential and the things that they see as hard.
I am at my best when the learning curve is steep.
When I need to delicately balance the detail with the big picture, and when I am working on something bold with a team of beautiful people that must embrace the need for change.
I thrive on cracking “the difficult”, injecting joy into what we do, and enjoying the expectations that come with it.
Remain part of a team that I personally don't believe in, or which does not align with my purpose.
Compromise the longer term joy of my family through the short term choices we make.
a love for business trends - keeping up to date with recent literature and global trends Growing my kids through sport and activities thatrequire unwavering support
from parents.
Other Interests and Special Moments
Advisory Boards
'10 - '24
Acted and continue to act on various advisory boards for NZ and digital companies such as Femmi, Wild Appetite and Wilson & Dorset. NZ businesses looking to grow their operations.
Triathlons
'02 - '04
I am energised by the challenge of triathlon. Needing to train for three different disciplines and to then have to put it all together as best as possible on the day, when competing, is a great test. My love for triathlons grew into doing IRONMAN races.
New Zealand Prime Ministers Trade Mission, China
Travelled with the NZ Prime Minister, three Ministers and a business delegation of 25 senior leaders.
Running
To run is to clear my mind, to help me ground myself, to think, and to set me up for the best day I can have. It’s my mindfulness and without it, I am not at my best. Fitness makes us healthier, happier humans.
PolyEmp Service Advisory
Sat on the board of PolyEmp, a Not for Profit service organisation dealing with the workplace placement of mentally handicapped clients.
Aviation
I have a love for flying and I hold my commercial and private pilots licenses. As well as a bachelor in aviation. When I was younger I was going to become a commercial pilot, but for various reasons (which we can discuss!) I decided not to.
